Pricing Your Coaching Sessions

HOW I FIGURED OUT HOW TO PRICE MY COACHING EFFECTIVELY

I thought about what I was coaching my clients on, and who they were.

First off, I was serving a market that was hungry for career help and that could pay for it (professional women).

Secondly, I was coaching them on finding work that they enjoyed.

So let’s pause for a second.

Think about a job you’ve had that you hated.

How much would it have been worth to you to get help finding one that you loved?

$1,000?

$5,000?

One million dollars?

I ask this question a lot when I teach live webinars, and the answer I get is usually “priceless” with “one million” being second.

So, if it’s worth a million dollars for someone to find work that they love, then …

…charging $5000 for a VIP service is actually incredibly cheap!

The value of what I did is hard to state, because it’s such a huge deal.

And therefore I priced it accordingly.

Hourly or Value-Based?

Many coaches charge based on an hourly rate. New coaches typically start at $50-$75 per session. Meanwhile, experienced coaches may charge $100-$200 per session. Then there are package deals that may come in at $1200-$2400 per bundle (but more on this later).

Generally, the more niched down your coaching services are, the more you can charge. You become an expert in solving a specific set of problems that is relevant to a specific group of people. This means you are very valuable – way more so than any other coach-generalist.